Brugal Rum Mantras

Creative Director


Brugal came to M Booth for help building an authentic content strategy for its social handles, keeping in mind their three target verticals: art, nightlife, and food. We took a first-person approach to social content and put the brand behind the lens.

One aspect of the persona we developed was that aside from being a rum drinker, this character enjoyed sketching the rules he lived by on cocktail napkins.