In 2016 we set out to rebrand Google Apps for Work. Despite our momentum as a business, the name of the brand posed an increasing number of challenges. We arrived at something simpler and more memorable, which built on the foundation of our very first product, Gmail.
G Suite is the only suite of intelligent apps designed to make businesses more connected, so they can move faster and go bigger. To launch the new brand, we captured that spirit with the tagline "All together now" and the campaign itself became a living display of collaboration between Google and an all-star lineup of illustrators around the world.