At Team Coco Digital, our team was responsible for keeping Conan’s website and social handles fresh with new content. The music category was still untapped, so our first series offered exclusive premieres and free downloads. We called it Fresh Noise. I created branding for the series, wrote blog posts, and worked with the show’s music department to secure our features.
The Team Coco Mixtape was a sponsor integration with RDIO, which was later acquired by Pandora. It was my job to dream up a visual identity, and work with the show’s music director to enlist celebrity “guest DJs” to curate new mixtapes.