Matt Kipper

Andaz Salon

Andaz Hotels


Andaz is a line of boutique hotels that asked M Booth to reimagine their lifestyle blog. The requirements were a mobile-friendly, visual format with social media at its core. We took a clunky Wordpress site and repackaged their archive of content with a clean, modern look on Tumblr. My role involved creative direction alongside our rockstar designer Andres, and development of a custom Tumblr theme.