Matt Kipper

Google Docs Showcase

Brand Creative Lead


Google Docs was 10 years in the making, and it had come a long way since it first launched. The challenge we faced was that too many people knew it only for what it was in 2006, and never believed it could handle their complicated business needs. But, the beauty of web-based apps is how quickly they can evolve without users ever having to update anything, so we set out to show the world that Docs was ready for the big leagues with a new marketing page packed with coded animation.