Matt Kipper

Voices blog


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Mercedes-Benz was starting the process of moving its US headquarters from New Jersey down to Atlanta. To excite the hundreds of employees making the trip south, the marketing team had an idea for a secret website to house all of the relocation news along with local tips about their new home city.

As a custom site on the Squarespace Developer Platform, a group of Mercedes-Benz marketers got access to a slick, easy CMS, and they were off to the races.