Matt Kipper
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Fix Your Face

TRV$-DJAM

 
 
 

At Famous Stars & Straps, I worked under the same roof as Travis Barker’s music studio. When Travis and DJ-AM were gearing up to release their second mixtape, they needed a creative way to launch the album and get people talking.

An old friend had recently founded a tech startup in Venice, and was interested in testing the concept of social currency. We came up with the idea of offering the mixtape free on a simple microsite to anyone who’d Tweet about it. It was the first ever promotion of its kind, and racked up 15,000 downloads overnight.

 
 
 
 
 
 

“TRV$-DJAM Charges Nothing But A Tweet For New Mixtape”

– TechCrunch

“Twitter Marketing: Free Downloads for Your Tweets”

– Mashable